AIGA ATlanta SCAD CHILI COOKOFFS

Every year, SCAD Atlanta’s AIGA Chapter would host a chili cookoff. This was a chance to show off your collaborative design skills by partnering with a team to brand your chili.

 
 
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Chilly peppers

In 2015, Katie Bryl came up with our team name, Chilly Peppers. Together with Sarah Nelson, Sarah Wilson, and Yasmine Faieq, we created a combination mark that represented our team, our white chicken chili, and incorporated a snowflake. Our matching scarves and aprons were a big hit, and we were awarded the Best Presentation prize.

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Seasoned Professionals

In 2016, Sarah Nelson, Sarah Wilson, and Katie Bryl returned as alumni to participate in the chili cookoff. We had graduated and become professional designers so we wanted our chili brand to reflect that. We came up with the team name Seasoned Professionals and brought a spicy and well-seasoned chili to the table.

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impeckable chicken chili

In 2017, the team returned for tge third year as participants, and decided to go for a contemporary logo for our Impeckable Chicken Chili. We chose a trendy hand lettering style font. Our chili was a southwest chicken chili, so we incorporated that style into our logo and branding, adorning our table with mason jars, a gingham table cloth, and donning straw cowboy hats to boot.